Pay per click marketing can be a very effective way to market your business as you can dominate any search phrase that you think has value to your business. All this means is that if a person searches for cell phones you can bid to be on the first page of Google. You will see when you search on Google that normally the first couple of adverts at the top of the search page of clients paying for this service. To see on the right inside quite a few other companies bidding for this exposure.

It is a very quick way to get exposure on the different search engines out there. You can open your account and put a limit on the value that you are willing to invest on a monthly basis. The problem lies in that so many of these sites are clicked on by your opposition and even scholars doing projects. A lot of money can be wasted on this form of marketing, but you’ll never know unless you try.

To me the more efficient way of securing a top spot on the different search engines is to do search engine optimization. To be caught up in a bidding war with your competitors for the top spot could be very expensive. In fact the other day I had a friend leave his account as unlimited and he wasted R250,000. After seeing this I am very nervous about investing in pay per click advertising. If you are to be on the first page of any search engine it should because the search engines believe your site is worthy of this position.

The money you invest in search engine optimization is never lost as you keep building on your profile using the correct search engine algorithms. Once you get to the first page of the top search engines you don’t pay every time a person clicks on your site. It may take a bit longer to get to the first page on the difference search engines but in the long run that is well worth the investment. Pay per click advertising will never be as cost effective as true search engine optimization.

Like I’m saying it is not a bad thing however one should be very careful and even combine the two solutions together. It is paramount to make sure that you have the right systems in place to monitor and review your return on investment. The two programs so that I would recommend, one is for free which is Google analytics, and the second is a slightly more advanced offering from a program called stuff tracker. Either way you must have the right resources to control your advertising costs.