Adwords Pay Per Click Advertising places your adverts on Google’s Search Engine Results Pages (SERP’s) only displaying to users who have typed in a search term relevant to your advertisement.
Why use Adwords?
- Firstly, the principle benefit of any search engine advertising is that it delivers your ad to users who are already in “Buying mode.” If somebody types-in a highly specific search term such as “MyTouch 3G Fender Edition” then chances are they’re looking to buy a cellphone. Even if they’re still in “Research mode” at the time of typing this in, they’ve likely already made a decision to make the purchase. Google delivers your ads to the right prospects at the right time. Compare this to a print media ad. Research has shown that a print ad has to be seen around 3 times or so to have a chance of being acted on and placing an advert in any respectable magazine will set you back tens of thousands of rands.
- You can explicitly set options for your ads so precisely that you can govern who can and who cannot not see your ads. You can narrow it down to a specific area on a website or exact search terms your target market types-in. You can set your ads to diplay only at certain geographical locations and reduce your expenditure on those that are less targeted.
- By tracking conversions via Google Analytics, you will know exactly what your return on investment is. You can know to the cent how much you can afford to pay for every click you spend.
- You can get many quality results beginning as soon as 20 minutes after launching a campaign. With Google, your ads can start showing in minutes on Google.co.za and in days on the content network. It’s not just a bit of traffic here and there. You can get rapid mass traffic almost immediately. This means it’s a perfect way to test-out a new offer/product/service and get it off the ground.
- It’s pay as you go. You can pause your campaigns at any time you want. Edit anytime you want and you only pay for clicks that you receive not the amount of time for which your ad is displayed. You can also set and reset your daily budget on the fly as well as your bid values and even cancel at anytime. These features make Pay per click advertising one of the most cost effective methods of online marketing available.
